Gym Onboarding — TEEEJ fit

Business Basics

You provide

Gym name — exactly as it should appear in emails, texts, and the app

Website URL

Every location — name + address

Programs you run — your class list (BJJ, Muay Thai, kids, fitness…)

Staff who want access — name + email for each, and who should be admin

Your CRM

You provide access

Your CRM stays in charge — TEEEJ reads your roster (members, prospects, attendance) and never writes over it.

Which CRM system do you use? — Zen Planner, Wodify, …

Provide a login or API access — so TEEEJ can read your roster

Texting and email setup comes later — it depends on what your CRM already handles.

How You Sound — Writing Samples

You provide

Author writes in your voice only if it has real samples. Send 3–10 pieces:

Emails or newsletters you’ve sent that felt right

Website or flyer copy in your voice

Social posts that landed

Taglines, catchphrases, and how you refer to members (“athletes”? “family”?)

A never-say list — banned words, tone limits

Brand Kit

You provide

Logos — full color, one-color, reversed; SVG or transparent PNG

Upload Files

Colors — hex values, with roles (primary / secondary / accent)

Fonts — names, plus license files for non-Google faces

Photos — 20+ real shots: training floor, coaches, members, exterior

Brand guide PDF, if one exists

Reporting Connections

You provide · All optional

Each connection lights up its own reporting. Anything you can’t share simply doesn’t get a report card — nothing here blocks your launch.

Google Analytics — GA4 property + Viewer access

Social media — the accounts you post from (and your scheduler, if you use one)

CTV / streaming ads — provider access, if you run them

Meta Ads — ad account access, if you run them

Anything else you use to measure the business — merch store, POS, booking system, event platform… if you look at its numbers, tell us

The Questions You Ask Every Week

One list

List the ~20 questions you actually ask about your business every week — “how many members per location”, “who’s on hold”, “how did trials do last month”. That list becomes the spec for your Insight agent: it will answer all of them before you ever see it.

Type your weekly questions here:

That’s the whole list. These are the things we need provided to build out the client profile of your business — send what you have and we take it from there.

Gym Onboarding — What We Need From You

Got it — thank you.

Business Basics

Your CRM

How You Sound — Writing Samples

Brand Kit

Reporting Connections

The Questions You Ask Every Week